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CTR calculator
CTR is clicks divided by impressions, times 100. Clicks cannot exceed impressions. Fill any two boxes to solve the third.
Your inputs
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%
Result
CTR
2.50%
This is campaign arithmetic, not a platform report.
Questions
What does CTR mean?
CTR is click-through rate, the share of impressions that turned into a click.
What is the CTR formula?
CTR % = clicks ÷ impressions × 100. Rearranged, clicks = CTR% ÷ 100 × impressions, and impressions = clicks ÷ (CTR% ÷ 100).
Can clicks be higher than impressions?
No. Each click comes from an impression, so clicks cannot exceed impressions and CTR cannot be above 100%.