Marketing Analytics Solution
A deployed measurement stack: collection, warehouse, modelling and dashboards, with monitoring so you find out when tracking breaks before the monthly review does.
Book a ConsultationWho this is for
- Teams whose platform numbers never match the CRM
- Businesses with long or multi-touch sales cycles
- Marketing leaders defending budget with contested numbers
Typical stack
GA4 + server-side GTMSegment / RudderStackBigQuery / SnowflakedbtLooker Studio / Metabase
What gets deployed
Collection through to dashboard, owned by you, with the transformation logic in version control rather than buried in a BI tool.
- Documented tracking plan and event taxonomy
- Server-side collection with consent handling
- Warehouse models in dbt with tests
- Attribution models plus a holdout testing calendar
- Freshness and volume monitoring with alerts
Frequently asked questions
Do we need a data warehouse?
For multi-channel or long-cycle businesses, yes — it is the only place platform data, CRM data and cost data can be joined reliably.
Delivered through these services
Marketing Analytics
Tracking, attribution and reporting you can trust
Paid Media
Performance campaigns with clean measurement