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CPC calculator
CPC is ad cost divided by clicks. Fill any two boxes to solve the third, and add impressions if you want CTR and CPM too.
Your inputs
Fill any two boxes to solve the third. Leave the one you want blank.
$
$
Result
CPC
$1.50
This is campaign arithmetic, not a platform report.
Questions
What does CPC mean?
CPC is cost per click, the average amount you paid for each click on an ad.
What is the CPC formula?
CPC = ad cost ÷ clicks. Rearranged, cost = CPC × clicks, and clicks = cost ÷ CPC.
Why add impressions?
Impressions are optional. With them, the page also shows CTR (clicks ÷ impressions × 100) and CPM (cost ÷ impressions × 1000) for the same numbers.